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How to measure KPI's for internal livestreams (2026 guide)
Tracking KPI's for your livestream internal communication strategy tells HR managers exactly which townhalls land and which ones lose people at minute 15.
Christophe Lenaerts
35 minutes ago8 min read


How to livestream a company townhall: 7 steps for 2026
A corporate townhall livestream is the most direct way to reach every employee simultaneously, regardless of location, without sacrificing production quality or brand consistency. If your company is planning a livestream townhall bedrijf setup for the first time, or upgrading from a basic video call to a proper broadcast, this guide covers every step.
Christophe Lenaerts
35 minutes ago9 min read


AI interaction tools for hybrid events: polls and Q&A in 2026
Closing the engagement gap between on-site and remote attendees is the defining challenge of hybrid event production, and AI-powered polling and Q&A tools are the most practical solution available right now. For event managers running corporate conferences in 2026, AI interactie hybride evenementen is no longer a forward-looking concept. It is an operational reality that separates professional productions from those that leave remote audiences disengaged and disconnected.
Christophe Lenaerts
35 minutes ago9 min read


Branded podcast employer branding: how to do it right in 2026
A branded podcast for employer branding is one of the most effective tools HR teams have right now for reaching employees who are remote, on shift, or simply tuned out. Unlike a company newsletter or a hastily recorded Teams call, a well-produced podcast gives your organisation a consistent, recognisable voice that employees actually choose to listen to.
Christophe Lenaerts
40 minutes ago8 min read


Live event recording at the Committee of the Regions for the FAO, April 2026
On April 15, 2026, 2 Stream delivered full technical crew, equipment, and 4K recording for a high-security FAO event at the EU's Committee of the Regions in Brussels.
Christophe Lenaerts
5 days ago8 min read


Webinar lead generation: 5 strategies with live Q&A
Webinar leadgeneratie B2B is one of the highest-ROI channels available to marketing teams running product launches, and live Q&A is what separates qualified pipeline from passive viewership. Most companies treat webinars as a content format. The ones generating real sales intelligence treat them as structured qualification events, where every poll answer, chat message, and live question reveals exactly where a prospect sits in the buying journey.
Christophe Lenaerts
5 days ago9 min read


Measuring corporate video ROI: 5 KPIs that actually matter
Corporate video ROI measurement is the process of quantifying the business impact of video content against its production cost, and most communication managers are doing it wrong.
Christophe Lenaerts
6 days ago10 min read


2 Stream returns to the Forum for the Future of Agriculture in 2026
2 Stream is back at the [Forum for the Future of Agriculture](https://forumforag.com) in 2026, delivering the same proven hybrid event production setup that made the 2025 edition a global success. The 2025 production worked. The client came back. The same configuration is being deployed again, this time for two sessions covering innovation and technologies for local impact (15 April) and soil nutrient budgets in EU carbon policy (29 April).
Christophe Lenaerts
6 days ago8 min read


Live stream vs. pre-recorded video for product launches: which delivers better ROI?
Choosing between a livestream and pre-recorded video for your product launch is one of the highest-stakes format decisions a marketing manager makes today. Get it wrong and you either waste a live moment on a low-quality broadcast that damages your brand, or you invest in polished video that never reaches the audience who needed to see it.
Christophe Lenaerts
Apr 139 min read


How to organise a hybrid product launch that reaches more people online
Organising a hybrid product launch is one of the highest-leverage moves a marketing team can make, turning a single event into a multi-channel audience moment that scales far beyond the room. Yet most hybrid launches underperform online, not because the product is wrong, but because the production is treated as an afterthought. This guide covers what a hybrid product launch actually is, why production quality determines online conversion, and how to structure the entire proce
Christophe Lenaerts
Apr 139 min read
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