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Technology & Innovation


How 2 Stream Delivered the USA250 Celebration in Brussels to a Global Audience
2 Stream delivered the broadcast infrastructure and international distribution for the USA250 Freedom Celebration in Brussels on 28 June 2026.
Christophe Lenaerts
Jun 3013 min read


Professional livestreaming for corporate events and conferences
For organisations where a failed stream is not an option, professional livestreaming is a broadcast operation, not a software choice.
Christophe Lenaerts
Jun 167 min read


How to measure livestream ROI in B2B
Livestream ROI in B2B isn't a single number. It's a combination of pipeline impact, cost savings, lead quality, and reusable content value that together tell the real story.
Christophe Lenaerts
Jun 37 min read


Best event tools for internal employee engagement
The right tools don't just add interactivity to your internal events. They determine whether remote and on-site employees feel equally included or miles apart.
Christophe Lenaerts
May 167 min read


B2B webinar strategy: from lead to conversion
A well-executed webinar moves prospects from curious to committed, but only when every stage of the funnel is deliberate and the production holds up under scrutiny.
Christophe Lenaerts
May 167 min read


B2B video engagement formats that work at hybrid events
B2B video engagement hybride productie is where production decisions directly determine whether your audience stays, interacts, and converts, or drops off after three minutes. The format you choose, and the signal chain you build to support it, is the difference between a hybrid event that generates measurable pipeline and one that your client writes off as expensive noise.
Christophe Lenaerts
Apr 218 min read


How to measure KPI's for internal livestreams (2026 guide)
Tracking KPI's for your livestream internal communication strategy tells HR managers exactly which townhalls land and which ones lose people at minute 15.
Christophe Lenaerts
Apr 208 min read


How to livestream a company townhall: 7 steps for 2026
A corporate townhall livestream is the most direct way to reach every employee simultaneously, regardless of location, without sacrificing production quality or brand consistency. If your company is planning a livestream townhall bedrijf setup for the first time, or upgrading from a basic video call to a proper broadcast, this guide covers every step.
Christophe Lenaerts
Apr 209 min read


Branded podcast employer branding: how to do it right in 2026
A branded podcast for employer branding is one of the most effective tools HR teams have right now for reaching employees who are remote, on shift, or simply tuned out. Unlike a company newsletter or a hastily recorded Teams call, a well-produced podcast gives your organisation a consistent, recognisable voice that employees actually choose to listen to.
Christophe Lenaerts
Apr 208 min read


Event Technologie in 2026: The Ultimate Guide to Hybrid and Digital Success
Discover how the latest event technologie trends, from AI-powered translations to interactive livestreaming, can transform your corporate congresses into global experiences.
### What is Event Technologie in 2026? Defining the New Standard
In 2026, event technologie is no longer a support function;...
Christophe Lenaerts
Mar 197 min read
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