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All blogs


US Ambassador Bill White honors Christophe Lenaerts after USA250 Freedom Celebration
Christophe Lenaerts of 2 Stream was personally received by US Ambassador Bill White at the American embassy's official residence in Brussels, following the USA250 Freedom Celebration.
Christophe Lenaerts
Jul 283 min read


How 2 Stream Delivered the USA250 Celebration in Brussels to a Global Audience
2 Stream delivered the broadcast infrastructure and international distribution for the USA250 Freedom Celebration in Brussels on 28 June 2026.
Christophe Lenaerts
Jun 3013 min read


Professional livestreaming for corporate events and conferences
For organisations where a failed stream is not an option, professional livestreaming is a broadcast operation, not a software choice.
Christophe Lenaerts
Jun 167 min read


Summer studio discounts: free studio time for podcast and video production
Book your podcast series or corporate video production at our Brussels studio this summer and pay only for crew. Studio access is free.
Christophe Lenaerts
Jun 156 min read


TMB safety training for event production crews
Stage build and event construction are legally classified as temporary construction work in Belgium, meaning every crew member on site needs a certified basic safety qualification before the job starts.
Christophe Lenaerts
Jun 157 min read


Renting a webinar studio in Brussels: what professional organisations need to know
For communications directors and event managers at EU institutions, multinationals, and NGOs, renting a webinar studio in Brussels is a production decision, not just a room booking.
Christophe Lenaerts
Jun 146 min read


Hybrid event production for international organizations
International organizations don't get a second chance at a failed summit. Here's how professional hybrid event production eliminates the technical and operational risks that matter most when the stakes are diplomatic, strategic, or reputational.
Christophe Lenaerts
Jun 148 min read


How to measure livestream ROI in B2B
Livestream ROI in B2B isn't a single number. It's a combination of pipeline impact, cost savings, lead quality, and reusable content value that together tell the real story.
Christophe Lenaerts
Jun 37 min read


Event technology for creative agencies: choose for your process, not the wow factor
The right event technology stack for a creative agency isn't the flashiest tool on the market. It's the one that fits your production workflow without adding friction or cost.
Christophe Lenaerts
Jun 37 min read


Hybrid event trends: keeping association members engaged
For associations running annual congresses, hybrid is no longer a backup plan. It's the format your members now expect, and the gap between a good hybrid event and a forgettable one comes down to a handful of decisions you make before the cameras go live.
Christophe Lenaerts
May 247 min read


How webinars and streaming cut travel costs
Replacing in-person attendance with professional streaming directly reduces the three biggest event cost drivers: transport, accommodation, and lost working hours.
Christophe Lenaerts
May 196 min read


Hybrid events in Bruges: formats that work online
Running your annual congress in Bruges gives you a strong physical event. Adding a proper digital layer turns that event into something your entire membership can attend, regardless of where they are.
Christophe Lenaerts
May 197 min read


Is Europe ready for the next pandemic?
Europe is better prepared than it was in 2020, but the real vulnerability isn't medical knowledge. It's whether organizations can keep communicating when everything goes sideways.
Christophe Lenaerts
May 197 min read


Hybrid events in Bruges: a guide for event managers
Bruges is one of Belgium's strongest congress cities, and hybrid formats let you use that venue quality while reaching stakeholders who cannot or should not travel.
Christophe Lenaerts
May 187 min read


Hybrid events vs livestreaming: which format should you choose?
Choosing between a hybrid event and a livestream isn't about which sounds more impressive. It's about matching the format to what your audience actually needs.
Christophe Lenaerts
May 187 min read


How to pitch livestream ROI to your clients
Livestream ROI isn't a number you calculate after the event. It's a story you build before the brief is even signed.
Christophe Lenaerts
May 187 min read


Best event tools for internal employee engagement
The right tools don't just add interactivity to your internal events. They determine whether remote and on-site employees feel equally included or miles apart.
Christophe Lenaerts
May 167 min read


B2B webinar strategy: from lead to conversion
A well-executed webinar moves prospects from curious to committed, but only when every stage of the funnel is deliberate and the production holds up under scrutiny.
Christophe Lenaerts
May 167 min read
Why enterprises are switching to European webinar platforms
The shift away from Zoom and Teams isn't about features. It's about control, compliance, and who owns your data.
Christophe Lenaerts
May 157 min read


GDPR-compliant corporate videos: pitfalls and best practices
Filming people at corporate events creates personal data the moment a recognizable face appears on screen, and getting that wrong in 2026 still carries fines of up to €20 million or 4% of global annual turnover under the GDPR.
Christophe Lenaerts
May 127 min read
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